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It is totally okay to redesign your logo 100(000) times

It is totally okay to redesign your logo 100(000) times

by Laura | Mar 20, 2017 | Creative Entrepreneurship, Design, Identity Design, Logos

I have a sickness: I am never satisfied with the state of my logo or business card or website — or just about anything I’ve designed for my business. I barely complete one version before I’m already revising it in my head. It always seems like the...
3 Intangibles that influence your brand

3 Intangibles that influence your brand

by Laura | Feb 6, 2017 | Creative Entrepreneurship, Design, Identity Design

Brand is so much more than your logo or business card. Those visual elements are important, but your visual identity is only a part of what makes your brand. The other elements are “intangibles,” things you can point to, but can’t really touch or...
5 Visual Elements of Brand (and How to Use Them)

5 Visual Elements of Brand (and How to Use Them)

by Laura | Jan 30, 2017 | Branding, Business Cards, Creative Entrepreneurship, Design, Identity Design, Logos

As a designer, I get a lot of requests for help with developing a company’s brand. But, I’m a designer, not a brand strategist. I can’t help you define your business’s brand, but I can design a visual identity that proclaims your brand loudly....
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