by Laura | Mar 12, 2018 | Branding, Creative Entrepreneurship, Design, Social Media
Staying “on brand” with your social media, your blogs, your emails, and everything else can be tricky. A brand’s visual identity is usually narrowed down to a handful of colors and one or two typefaces and can start to feel restrictive when...
by Laura | Mar 20, 2017 | Creative Entrepreneurship, Design, Identity Design, Logos
I have a sickness: I am never satisfied with the state of my logo or business card or website — or just about anything I’ve designed for my business. I barely complete one version before I’m already revising it in my head. It always seems like the...
by Laura | Jan 23, 2017 | Branding, Creative Entrepreneurship, Design, Identity Design
“Brand” is a nebulous concept, comprised of a number of elements. What is thought of as “brand” and what is actually “brand,” may be two very different things. We think of brand as being a business name, or a logo, or a tagline. All...