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Staying on brand without getting bored (or boring)

Staying on brand without getting bored (or boring)

by Laura | Mar 12, 2018 | Branding, Creative Entrepreneurship, Design, Social Media

Staying “on brand” with your social media, your blogs, your emails, and everything else can be tricky. A brand’s visual identity is usually narrowed down to a handful of colors and one or two typefaces and can start to feel restrictive when...
3 Intangibles that influence your brand

3 Intangibles that influence your brand

by Laura | Feb 6, 2017 | Creative Entrepreneurship, Design, Identity Design

Brand is so much more than your logo or business card. Those visual elements are important, but your visual identity is only a part of what makes your brand. The other elements are “intangibles,” things you can point to, but can’t really touch or...
5 Visual Elements of Brand (and How to Use Them)

5 Visual Elements of Brand (and How to Use Them)

by Laura | Jan 30, 2017 | Branding, Business Cards, Creative Entrepreneurship, Design, Identity Design, Logos

As a designer, I get a lot of requests for help with developing a company’s brand. But, I’m a designer, not a brand strategist. I can’t help you define your business’s brand, but I can design a visual identity that proclaims your brand loudly....
What is brand? How designers define it, and you should, too

What is brand? How designers define it, and you should, too

by Laura | Jan 23, 2017 | Branding, Creative Entrepreneurship, Design, Identity Design

“Brand” is a nebulous concept, comprised of a number of elements. What is thought of as “brand” and what is actually “brand,” may be two very different things. We think of brand as being a business name, or a logo, or a tagline. All...
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