by Laura | Mar 20, 2017 | Creative Entrepreneurship, Design, Identity Design, Logos
I have a sickness: I am never satisfied with the state of my logo or business card or website — or just about anything I’ve designed for my business. I barely complete one version before I’m already revising it in my head. It always seems like the...
by Laura | Feb 6, 2017 | Creative Entrepreneurship, Design, Identity Design
Brand is so much more than your logo or business card. Those visual elements are important, but your visual identity is only a part of what makes your brand. The other elements are “intangibles,” things you can point to, but can’t really touch or...
by Laura | Jan 30, 2017 | Branding, Business Cards, Creative Entrepreneurship, Design, Identity Design, Logos
As a designer, I get a lot of requests for help with developing a company’s brand. But, I’m a designer, not a brand strategist. I can’t help you define your business’s brand, but I can design a visual identity that proclaims your brand loudly....
by Laura | Jan 23, 2017 | Branding, Creative Entrepreneurship, Design, Identity Design
“Brand” is a nebulous concept, comprised of a number of elements. What is thought of as “brand” and what is actually “brand,” may be two very different things. We think of brand as being a business name, or a logo, or a tagline. All...
