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It is totally okay to redesign your logo 100(000) times

It is totally okay to redesign your logo 100(000) times

by Laura | Mar 20, 2017 | Creative Entrepreneurship, Design, Identity Design, Logos

I have a sickness: I am never satisfied with the state of my logo or business card or website — or just about anything I’ve designed for my business. I barely complete one version before I’m already revising it in my head. It always seems like the...
3 Intangibles that influence your brand

3 Intangibles that influence your brand

by Laura | Feb 6, 2017 | Creative Entrepreneurship, Design, Identity Design

Brand is so much more than your logo or business card. Those visual elements are important, but your visual identity is only a part of what makes your brand. The other elements are “intangibles,” things you can point to, but can’t really touch or...
5 Visual Elements of Brand (and How to Use Them)

5 Visual Elements of Brand (and How to Use Them)

by Laura | Jan 30, 2017 | Branding, Business Cards, Creative Entrepreneurship, Design, Identity Design, Logos

As a designer, I get a lot of requests for help with developing a company’s brand. But, I’m a designer, not a brand strategist. I can’t help you define your business’s brand, but I can design a visual identity that proclaims your brand loudly....
What is brand? How designers define it, and you should, too

What is brand? How designers define it, and you should, too

by Laura | Jan 23, 2017 | Branding, Creative Entrepreneurship, Design, Identity Design

“Brand” is a nebulous concept, comprised of a number of elements. What is thought of as “brand” and what is actually “brand,” may be two very different things. We think of brand as being a business name, or a logo, or a tagline. All...
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