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What is brand? How designers define it, and you should, too

What is brand? How designers define it, and you should, too

by Laura | Jan 23, 2017 | Branding, Creative Entrepreneurship, Design, Identity Design

“Brand” is a nebulous concept, comprised of a number of elements. What is thought of as “brand” and what is actually “brand,” may be two very different things. We think of brand as being a business name, or a logo, or a tagline. All...
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