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Facebook isn’t enough — here’s why

Facebook isn’t enough — here’s why

by Laura | Mar 19, 2018 | Creative Entrepreneurship, Social Media, Web Design, Website Building

When Facebook started being leveraged by businesses, it was a powerful tool for building an audience. Many businesses were able to build substantial followings using nothing but Facebook. Unfortunately, those days are long past. Here are the ways Facebook works...
Staying on brand without getting bored (or boring)

Staying on brand without getting bored (or boring)

by Laura | Mar 12, 2018 | Branding, Creative Entrepreneurship, Design, Social Media

Staying “on brand” with your social media, your blogs, your emails, and everything else can be tricky. A brand’s visual identity is usually narrowed down to a handful of colors and one or two typefaces and can start to feel restrictive when...
8 Ways to Make Your Website Terrible and Less Effective

8 Ways to Make Your Website Terrible and Less Effective

by Laura | Feb 19, 2018 | Creative Entrepreneurship, Web Design, Website Building

It is a daunting prospect to create a quality website. It is, however, surprisingly easy to make a terrible website. Based on some highly unscientific research — and a little of my own opinion — here are eight ways to guarantee a terrible and less effective website....
Shopify or WooCommerce? Which E-commerce Solution is Right for You?

Shopify or WooCommerce? Which E-commerce Solution is Right for You?

by Laura | Feb 12, 2018 | Creative Entrepreneurship, E-commerce, Web Design

There is no shortage of e-commerce platforms available for you to build your online store. From RedBubble and Society6, where all you have to do is upload your artwork or design to be sold on hundreds of products, to Etsy where you’re more involved in the...
What You’re Really Paying for When You Hire a Website Designer

What You’re Really Paying for When You Hire a Website Designer

by Laura | Feb 5, 2018 | Creative Entrepreneurship, Web Design

There is no denying that hiring a professional website designer is expensive. To get a truly professional website like the ones you visit on a daily basis, you’re going to shell out some bucks. And that expense can often prevent small business owners and...
What to Consider When Choosing a WordPress Theme

What to Consider When Choosing a WordPress Theme

by Laura | Jan 29, 2018 | Design, Web Design, WordPress

On the surface, choosing a WordPress theme is a simple enough proposition: Find a theme with a look you like that matches your brand aesthetic and you’re good to go. But while the primary purpose of a theme is to dictate how your website is styled, there is much...
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