Blog
Creativity + Mental Illness
I'm taking a bit of a tangent in today's post, discussing a topic that resonates with me: creativity and mental illness. I'm not going to be offering up scientific proof, because a) this is more personal than that and b) I don't think a solid, scientific link has been...
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Facebook isn’t enough — here’s why
When Facebook started being leveraged by businesses, it was a powerful tool for building an audience. Many businesses were able to build substantial followings using nothing but Facebook. Unfortunately, those days are long past. Here are the ways Facebook works...
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Staying on brand without getting bored (or boring)
Staying "on brand" with your social media, your blogs, your emails, and everything else can be tricky. A brand's visual identity is usually narrowed down to a handful of colors and one or two typefaces and can start to feel restrictive when you're posting day after...
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Hi-Res or Lo-Res? Your Questions Answered
When it comes to images, the terms hi-res and lo-res get thrown around a lot. Unless you're a designer or photographer, you may not know exactly what those terms mean — even if you think you do. What's the difference between hi-res and lo-res? Simply, hi-res images...
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Social Media Makes Me Lazy
If you're anything like me — and I think you are; that's why I like you — you like anything that does work for you automagically. DVR? Now I don't have to remember when my favorite shows come on and set a recorder every week! Roomba? A vacuum that cleans for you? Sign...
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8 Ways to Make Your Website Terrible and Less Effective
It is a daunting prospect to create a quality website. It is, however, surprisingly easy to make a terrible website. Based on some highly unscientific research — and a little of my own opinion — here are eight ways to guarantee a terrible and less effective website....
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Shopify or WooCommerce? Which E-commerce Solution is Right for You?
There is no shortage of e-commerce platforms available for you to build your online store. From RedBubble and Society6, where all you have to do is upload your artwork or design to be sold on hundreds of products, to Etsy where you're more involved in the creation of...
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What You’re Really Paying for When You Hire a Website Designer
There is no denying that hiring a professional website designer is expensive. To get a truly professional website like the ones you visit on a daily basis, you're going to shell out some bucks. And that expense can often prevent small business owners and entrepreneurs...
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What to Consider When Choosing a WordPress Theme
On the surface, choosing a WordPress theme is a simple enough proposition: Find a theme with a look you like that matches your brand aesthetic and you're good to go. But while the primary purpose of a theme is to dictate how your website is...
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Plugins Your WordPress Website Needs
Plugins are the clockwork of your WordPress website. Want to make your site perform some really cool function? There's a plugin for that. Plugins are bits of code programmed to perform a specific function. The following list contains my go-to...
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3 Things Your Website Needs to be Successful
There are many, many factors and decisions that go into making a website. It's not just about what looks good on screen. You must consider the visual aspect, of course, but also how different elements interact, how the website works, and the audience who...
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The Low Down on WordPress Child Themes
If you've spent any time at all in the realm of WordPress, you've probably heard about "child themes." You can go to numerous websites and find child themes for Divi, StudioPress, GeneratePress, and any other WordPress framework you can think of. But...
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